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Samples & COAsPhysical samples and certificates of analysis in your team’s hands, ready for cuttings.A house of brands built to move on shelf.
Developing, launching, and scaling consumer brands across national retail, backed by an extensive broker and distribution network.
Distribution from independents to national chains
Grocery
C-Store
Club
Wholesale
DSD
Airport & Travel
Drug
National
Distribution from independents to major chains
Multi-Brand
A growing portfolio across consumer categories
All-Channel
Grocery, club, c-store, DSD, and beyond
Proven
Brands scaled into national retail
The Portfolio
Brands with a reason to be on the set.
Aloe · Coconut · Boba
Savia
The flagship. A full range of aloe vera, coconut milk, coconut water, and boba drinks, scaled into national retail.
Explore Savia →
Protein Shot
PEEK
A ready-to-drink protein shot in three flavors, 27g protein, zero sugar. Built for c-store and grab-and-go.
Explore PEEK →
Matcha Latte · RTD
STIR'D
Matcha coffee made modern. Ready-to-drink matcha lattes made with real matcha powder.
Explore STIR'D →
Kids' Drink · Vitamin C
MOJI
Pop. Sip. Smile. A kids' drink with vitamin C and real cane sugar in playful emoji bottles.
Explore MOJI →
Where to start
Three ways to work with us.
01
Retail Buyers
Reviewing a category reset? Get our portfolio, channel fit, and pricing in front of your category team.
Start a line review →
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Private Label
Use our development and co-man relationships to build a product line under your own banner.
See capabilities →
03
Brokers & Distributors
Join a partner network with a clear incentive structure and brands that pull through.
Partner with us →
The Portfolio
A growing house of brands, plus the ventures behind it.
Each brand stands on its own with its own identity and site. Together they give a buyer range across the cold set, the shelf-stable aisle, and the grab-and-go cooler today, with snacks and new lines on the way.
Aloe · Coconut · Boba · Shelf-Stable
Savia
The platform's flagship and its proof point. A full range spanning aloe vera drinks, coconut milk, coconut water, and popping boba, scaled from independents into national retail including Walmart.
Request info →Juice · Cold Set
TrulyFresh
100% juice, not from concentrate, in Passion Fruit, Pineapple, Mango, and Orange. A glass program is in development for premium c-store placement.
Request info →Protein Shot · Functional
PEEK
27g protein, zero sugar, zero fat. Watermelon Surge, Mango Colada, and Blue Raspberry, co-packed and built for the grab-and-go cooler.
Visit peeksupps.com →Matcha Latte · RTD
STIR'D
Matcha coffee made modern. Ready-to-drink matcha lattes made with real matcha powder, starting with Strawberry Matcha Latte. Built for the better-for-you cooler.
Request info →Kids' Drink · Vitamin C
MOJI
Pop. Sip. Smile. A kids' drink with vitamin C and real cane sugar in playful emoji bottles. Watermelon Strawberry, Peach Mango, Fruit Punch, and Blue Raspberry.
Request info →For Retailers
Want the full line card?
Pricing, dimensions, case packs, and channel fit for every SKU, ready for your category review.
The Wider Platform
Supporting ventures.
Beyond the core brands, SmartBrands operates ventures that give the platform reach and supply leverage.
GMAN
Premium apparel and lifestyle brand operating alongside the brand portfolio, extending the platform into soft goods.
Visit GMANUSA.com →SkyCapital Supply
The packaging and supply arm. Kraft bags and packaging materials that support the portfolio and outside customers alike.
Capabilities
We don't just make brands. We get them on the shelf and keep them there.
A buyer's real question isn't whether a product is good. It's whether the company behind it can supply, support, and sell through. Here's how we answer that.
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National Distribution
Live placement from independent retailers to national chains, with a flagship that has already scaled into Walmart and major grocery.
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Broker Network
A managed broker network covering grocery, drug, club, and chain DSD, with a standardized incentive and account-opening structure that keeps partners motivated.
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DSD Infrastructure
Direct-store-delivery relationships and distributor agreements across key markets, so brands reach the cooler without waiting on a warehouse slot.
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Manufacturing & Co-Man
Signed co-manufacturing relationships and production capacity that take a concept from formulation to a PO and a delivery date.
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Speed to Shelf
An operator-led team that moves on a buyer's timeline, from a same-day reset submission to a launch sprint, without committee drag.
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Multi-Channel Fit
A portfolio engineered for different doors, so a buyer can find the right SKU for grocery, c-store, club, or travel retail in one conversation.
Channels we serve
Grocery
C-Store
Club
Wholesale
DSD
Drug
Airport & Travel
Chain DSD
Reviewing a set this season?
Send us your category and reset window. We'll come back with the SKUs that fit, pricing, and a launch plan.
Private Label & Co-Manufacturing
Your brand on the shelf, built on our infrastructure.
The same development, sourcing, and co-man relationships we use to launch our own brands are available to build a brand under your banner.
From concept to PO, faster.
We've taken our own products from formulation to a signed manufacturing agreement, a purchase order, and a production date. We can run that same playbook for your private label or exclusive line.
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Category developmentCategory development across beverage and emerging formats, formulated to a target SRP and margin.
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Proven co-man relationshipsSigned manufacturing partners and capacity, so production is a known quantity, not a hope.
03
Packaging & designLabel, sleeve, and bottle development handled end to end with our design and vendor partners.
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Flexible MOQsRun sizes scoped to your program, discussed up front so there are no surprises at the PO.
The playbook
From spec to your DC in six steps.
01
Source & formulate
Concept, benchmark match, or open brief, formulated to your target SRP and margin across protein, fiber, probiotic, plant-water, and vitamin-fortified formats.
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Manufacture
Signed co-manufacturing partners with committed capacity. Production is a known quantity, not a hope.
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Package & design
Label, sleeve, and bottle development handled end to end, with materials supplied through our own packaging arm.
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Warehouse
Finished goods held and managed in our network. Your inventory, staged and ready when your DC calls for it.
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Ship
Freight handled to your preferred distributor or DC. One PO, one partner, dock to door.
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Support & replenish
We stay on the program after launch: replenishment, promo support, line extensions, and next flavors.
What you can build
Categories we produce.
Every category below is one we formulate and run today, and most are proven in market under our own labels first.
Aloe Water
Pulp-in aloe vera drinks in PET and cans, from singles to multipacks.
In national retail todayCoconut & Plant Waters
Coconut water, coco milk, and plant-based blends in cans and glass.
Cans, glass & PETJuice & Cold-Pressed
100% not-from-concentrate juice lines in cans and PET.
100% NFC programsProtein & Functional Shots
High-protein, zero-sugar shots built for grab-and-go coolers.
Up to 27g proteinRTD Matcha & Tea
Real-matcha lattes and specialty coffee & tea in slim cans.
Real matcha · slim cansFortified Kids’ Drinks
Vitamin-fortified kids’ lines in playful custom PET bottles.
Custom bottle moldsFiber & Probiotic Functional
Gut-health, fiber, and probiotic formulations, all shelf-stable RTD.
Formulated in-houseBoba & Specialty
Popping boba and specialty formats in cups, cans, and PET.
Cups, cans & PETFormats we run
Pick the package. We’ll fill it.
From a 2 oz shot to a 1.5 L family bottle: shots, glass, cans, and PET across the sizes your set calls for.
Shots2–3.4 oz
Glass bottles8–12 oz
Slim cans11–12 oz
Standard cans12–16 oz
Grip PET16.9 oz / 500 ml
Round PET16.9–20 oz
Square PET1 L
Large-format PET1–1.5 LQuality & compliance
Certified where it counts.
The manufacturing plants behind our programs hold the certifications your compliance team will ask about: food safety, social audit, and religious certification, documented and current.
Certificates and audit reports available on request for any quoted program.
Ways to build
Three ways to run a program.
Store Brand
Your banner, our engine.
A product line under your own label, built on the same infrastructure that runs our national brands.
- Formulated to your target SRP and margin
- Your spec, your quality standards
- Full turnkey to your distributor or DC
Exclusive Line
Built for your doors only.
A line we co-develop with your category team that stays exclusive to your banner.
- Category development in-house
- Exclusive to your stores
- Operator-led speed to shelf
Benchmark Match
Match the leader, sharpen the penny profit.
Take a national benchmark’s spec and value-engineer it to a stronger retail and margin.
- Match or beat the benchmark spec
- Value-engineered COGS
- Same co-man quality bar
For your category team
Within two weeks of a spec.
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Delivered & FOB pricingFull quote with case packs, dims, and pallet ti-hi, built to your target retail and penny profit.03
Launch planTimeline matched to your reset window, from first production run to your DC dock.Reviewing a set this season?
Send us your category, target retail, and reset window. We’ll come back inside two weeks with samples, pricing, and a launch plan.
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Proven at national retailOur flagship scaled from independents into national chains, including Walmart.
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Operators, not middlemenWe live with velocity, margin, and reorders on our own labels every day.
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One point of accountabilityFormulation to freight under one roof. One partner, one PO.
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Flexible MOQsRun sizes scoped up front, so a pilot is easy to say yes to.
Partners
Built to make the right people money.
Whether you place product, sell it in, or move it through the market, we make it worth your while with clear terms and brands that perform.
Retailers
Reset a category
Get the full line card, channel-specific pricing, and a launch plan built around your reset window.
- Portfolio matched to your set
- Delivered and FOB pricing
- Promo and launch support
Brokers
Join the network
Represent a portfolio with a standardized, tiered incentive structure and ongoing commission on net sales.
- Tiered account-opening bonuses
- Ongoing commission on net sales
- Sell sheets and support decks
Distributors
Carry the lineup
Add fast-moving consumer SKUs to your book across DSD, wholesale, and ethnic channels.
- DSD & wholesale programs
- Exclusive territory agreements
- National brand support
About
Built to scale brands across national retail.
SmartBrands USA is a multi-brand consumer products platform. We develop, launch, and scale brands across grocery, club, c-store, drug, and DSD, backed by an extensive broker and distribution network and deep relationships throughout national retail.
We've already placed brands in major chains nationwide. Every new brand we build stands on that infrastructure and that track record, with the team, relationships, and supply chain to launch fast and supply at scale.
National RetailBrands placed from independents to major chains
End to EndDevelopment, branding, sales, and supply in-house
Distribution NetworkBroker and DSD coverage across the country
Speed to ShelfFrom concept to PO to launch, fast
Operator-led
Run by a team that knows retail and moves at the speed of a category reset.
Built on proof
We've scaled brands into national retail. Everything we build now stands on that track record.
In it for the long run
Accountable for the brand and the relationship, not just the next PO.
Contact
Tell us who you are. We'll route you right.
Pick the door that fits and we'll get you to the right person, not a generic inbox.
I'm a retail buyerLine reviews, resets, line cards
I'm interested in private labelCo-man and exclusive programs
I'm a brokerJoin the network
I'm a distributorDSD & wholesale
Something elsePress, general, partnerships